Saturday, 26 March 2011

Responses from audience feedback on `Gloves` Magazine Review

Audience feedback on Magazine Review

From receiving all of my questionnaire forms back here are some of the good responses and the ideas for improvement:

Good responses:
• Breakout box is imaginative, easy and fun to read
• Creative headline through different fonts
• Liked the magazine name and `thumbs up rating` brings the quirkiness to the magazine.
• Nice colour scheme makes the review look arty and draws attention to read.

Ideas for improvement:
• Make the gloves image behind the film title more noticeable as a focal point combined with the title.
• You could enhance the photo behind the text so that it is more visible to the audience it is a pair of gloves.
• Some parts of the text can waffle on, could cut out unnecessary parts; such as the critics views.
• The main text would look less boring to read if it was broken out with a breakout quote from the article. To draw attention to the text and make you want to read it.

Taking aboard these ideas for improvements I will now go away and make amendments to certain parts of the magazine review in order to maximise my target audiences preferences.

Process of creating our magazine review...

This is the initial design layout I was looking to achieve for our magazine review.


I used a destop publisher called `Pages` to create my initial design.
The second image shows the first stage of designing our magazine review, most graphics and images have been put in place. I then marked what further parts needed to be made such as how the article would look, what the breakout box would consist of and captions.


The third image is of my first draft (the forth, fifth and sixth images are close ups in more detail).



The main text has been split into two columns. I will need my target audience to review this and give me feedback.



The breakout box, aims to bring a fun factor to the article `Top Five films Based on Clothing/Accescories`. With small faded images anda range of colours. As does the `Thumbs up rating` that comes at the end of the article.



The photo of the Gloves underneath the title has been enhanced for audience feedback, short snappy captions have been added between the two photos. The main title aims to give the audience a taster of the genre, through the way `Love` has been written and the impact of the word `Society`.
The magazine name `Reel Film` hopes to give the magazine a quirky style/feel.


Questionnaire created for feedback on Magazine Review

Magazine review- Questionnaire for target audience

• What do you think of the layout of our magazine review, is it easy to understand? What changes would you make?

……………………………………………………………………………………………………………
…………………………………………………………………………………………………………………

• What do you think of the graphics/images, do they appeal to your age range? Is there anything you’d change? If so what?

…………………………………………………………………………………………………………
………………………………………………………………………………………………………………


• What do you think of the breakout box, is the information relevant and appealing?

…………………………………………………………………………………………………………
……………………………………………………………………………………………………………

• Do you feel that the narrative of the text is chatty yet informative? Is it suitable for you, if not what would you change?

……………………………………………………………………………………………………….
……………………………………………………………………………………………………………

• Would you be interested in seeing this short film as a result of reading this magazine review?

……………………………………………………………………………………………………
……………………………………………………………………………………………………………

• Looking over the magazine review as a whole, are there any suggestions for improvements?

…………………………………………………………………………………………………
…………………………………………………………………………………………………………


Thank you for your time.

Tuesday, 22 March 2011

First draft of article for magazine review...

‘GLOVES’ is a unique, upcoming independent film that turns an essential accessory into a symbol of identity and division in representing the faults of a narrow-minded society. The quirky film stars young, up-and-coming British actors and actresses that are beaming with potential and talent. James Shaw stars as an un-cool yet loveable protagonist that the audience cannot help but fall in love with as they support him on his challenging task of rebelling against the glove society and starting a revolution. Fiona is played by unknown- Abbey Salmon that makes her debut onto short film playing a beautiful yet modest Fiona. Director Danny Miranda tells the story of a couple restrained by the constraints and barriers in society in an innovative and tongue-and-cheek way that keeps the audience consistently engaged.
Miranda has taken an arty approach to short film in creating a light hearted `rom-com` with a hidden message. It is not clear to the viewer what specific theme the gloves aim to represent; however by not making it clear Miranda has allowed the gloves to be a symbol of multiple issues. Miranda explains “The gloves are a symbol of ignorance in society; we should be able to be whom we want to be, with whom we want to be with. If it means breaking the common conventions then by all means we should follow our hearts and over look the views of others. My film has combined many issues that segregate those in society; from largely established issues such as race and religion to the less obvious issues as intelligence and appearance…”. Critics have called his work “A piece of Art- in all its forms” Miranda’s first short film `Capital City` 2009 saw a similar narrative structure. Taking a basic social realism theme and imbedding a deep message through the narrative and style. Its storyline is in great contrast to `Gloves` yet Miranda really exerts his arty ability to think outside the box and create something of a kind whatever the genre he chooses to create.
Rupert and Fiona’s relationship is on the line, their different colour glove groups stop them from being together. It is only a matter of time that they can hide what they so passionately want to have together. This short film combines romantic and comedy elements in setting across Miranda’s message. In one scene we see Shaw in a humorous and unsuccessful range of attempts to ditch his Orange gloves. Although the audience yearn for Shaw and Fiona to be together the comedy element can overlook the real message the film aims to portray. The film has little focus on the eventual overlooking of the glove system which really signifies the breakthrough in society and the idea that- the audience should follow in the footsteps of the characters and challenge the conventions and normality’s of society to be who they want to be.
The short film really has you reaching out for Rupert and Fiona to expose themselves in order for them to gain their happy ending. Director Danny Miranda’s imaginative piece is an expected triumph at this year’s 2011 Short Film Festival and it is hoped that `Gloves` will not be the last of Miranda’s inspirational work!

Tuesday, 15 March 2011

Final Film Poster


BY DANNY MIRANDA, ROSIE SINFIELD, ABBEY SALMON &  NATHANIEL YOHANNES

Tuesday, 8 March 2011

Questionnaire Created for Feedback on FIlm Poster

“GLOVES” Film Poster. Abbey, Nathaniel, Danny and Rosie’s group.

 

·       Do you gain an idea of the narrative of the film from the poster? If not, why?

__________________________________________________________________________________________________________________________________________________________________________________________________________________

·       What do you think of the graphics/images? Is there anything you’d change? If so, what?

__________________________________________________________________________________________________________________________________________________________________________________________________________________

·       What do you think of the text (tagline, title, billing block etc)? Is there anything you’d change? If so, what?

__________________________________________________________________________________________________________________________________________________________________________________________________________________

·       Would you be interested to see the film as a result of the poster?

__________________________________________________________________________________________________________________________________________________________________________________________________________________

·       Suggestions for improvements?

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

Thankyou for your time.

Friday, 18 February 2011

Film Magazine advertising profile and Target Reader Profile...

This magazine is aimed at the likes of those who love film; in particular independent film. The magazine explores the work of upcoming film directors who have created a range of arty, creative and quirky films to display their love for the art. Many of the films displayed in our magazine are featured at independent film festivals; whom are attended by a niche audience of film fanatics who seek to explore the world of film-from an alternative perspective with wit and imagination. 
Our magazine is aimed at a trendy and youthful audience who enjoy reading the magazine to find out about new independent films and upcoming directors. The magazine provides links to independent cinema's and festivals, film screenings and even those who love the art of film so much they can find links to film workshops and masterclasses where they can try and create their very own film. These links can be provided through such advertisements as 'What is on? and where?' Our magazine contains competitions that the readers can enter such as; 'make your own film and have the chance to be entered into a film festival' or 'Write your own review on one of our featured independent films and the best review will be featured in our magazine!' 
The articles in our magazine reflect a passion for film, they discuss the arty and imaginative concepts of new film, also talk about the directors work in creating a certain perception; for example how the director has brought contemporary issues into the film yet in an alternative fashion. The articles are very audience orientated, as there are many ways the audience can comment on reviews such as 'Call to actions' e.g. 'Join us on Twitter and let us know what you think!' and ' If you like the sound of this film you can find it on: passionforfilm.co.uk'.
Those who write the reviews for the films have the same love for film as the target audience, they display their views for the film to which the readers can either agree with or challenge. 
 Our articles are not as stuffy and academic as Sight and Sound, it is informative yet chatty; generally consisting of an introduction of the themes, a synopsis, commentary on the directors style and narrative structure, an objective balance and finishing on a closure summary of the reviewers perception of the film as a whole. 

Target Audience Profile...
> Where do they live- Studio apartments 
> What are their hobbies- Attending film and music festivals, going to gigs, going to the cinema 
> What type of job do they have- Majority students or in the creative arts industry
>Where they like to eat- New cultural back street restaurants
>What type of music do they listen to- Alternative, Indi
>Where do they go on holiday to- They enjoy back-packing around the Asia and Oceana continents 
>What type of bar/club/pub do they go to- Fashionable new bar with a indi singer performing, not yet mainstream. In a location such as Camden, Portabello or Soho
> What are their favourite meal- Some tend to be Vegans such food as Sushi
>What do they drink- Vintage wine and classic beer

Our target audience are very open-minded, cultured and out- going. They are laid back and open to imagination and appreciate the arts in all its forms. 


Tuesday, 8 February 2011

shooting schedule

Tuesday morning 
time: 9:10
interior and exterior 
Location: school building
casting: Rosie, Danny, Abbey and Nathaniel 

The first scene we will shoot will be the montage scenes for the opening sequence. We will shoot these during our media class and with permission from our Media teacher we will hopefully be allowed to leave the classroom to shoot other montages for our film. All of us are in the same class and as a result of this we will all be there to give ideas and more hints on how to improve it. 

Tuesday afternoon 
time: 3:30 
interior
Location: Media classroom
casting: Alice, Leigh-Anne, Rosie, Abbey, Danny, Nathaniel and James 

The next scene we will shoot will be in the media classroom after school. This scene contains the two glove groups in one room and for this scene we need more than just Rupert and Fionna. The reason why we are filming it after school is because not all of our characters have free periods together to film and as a result of this the only option left to film is after school where the media classroom is also free.

Tuesday afternoon 
time: 4:30 
exterior
Location: School gates 
Casting: Alice, Leigh-Anne, Rosie, Abbey, Danny, Nathaniel and James

Following the scene in the classroom we walk outside towards the school gate and use the same characters to film the scene when Rupert confronts Fionna when she's with her friends. We want to film all of this on the same day so that we don't have to use or rely on the other characters again.       

Wednesday afternoon 
time: 3:30 
exterior 
Location: Bus stop 
Casting: James and Abbey 

The fact that we are going straight away from school to the bus stop shows that we need to do the scene as soon as possible due to the sunlight. The casting only contains two characters and this is helpful because we don't have to rely on anyone else.  

Thursday afternoon
time:3:30 
exterior 
Location: road in Ealing 
Casting: James, Abbey, Rosie, Alice and Leigh-Anne 

This scene shows Rupert and Fionna walking down her road when she sees her friends and she abandons him for them because she is embarrassed. Due to the sunlight we may not be able to film the bus stop scene and the walking down the road scene in one day. Myself and Danny will be available to film the scene and it is also helpful because Ealing is a location where all of our casting characters have to go through anyway to go home.

Thursday afternoon 
time:4:00
exterior
Location: Park in Ealing 
Casting: James and Abbey 

We will shoot this scene directly after the scene were Fionna abandons Rupert for her friends. 
We only need James and Abbey and because the park is in Ealing it is very convenient to get to seeing as were filming in Ealing before that. This scene is quick and short and it is for the ending of our film whereby Rupert and Fionna walk together with the same coloured gloves. 





      

Film Poster Planning

Film Title
GLOVES- we chose this as the title of our short film as it's simple and straightforward. The shortness of it makes it easy to remember and understandable to everyone. It also gives information about the narrative of the film as the foundation of the plot is the glove system in society. The title is also not bias to any target audience so we would gain wider audiences. Also, the simplicity of the title would intrigue and enthuse audiences to see the film as so little information is given away with the title that they may want to know what it's about and draw audiences in. 

Possible Taglines
- If you were in love with someone of a different colour- what would you do? 
- Red + Blue = Don't go there
- Gloves come in pairs...and Fiona was the perfect fit
- Gloves come in pairs but will Fiona be the perfect fit?
- Gloves come in pairs but will Rupert measure up?                                                                           
- Fiona and Rupert share a common thread but will they ever be a pair?
- Gloves come in pairs, but can an odd pair make the perfect fit?
Gloves come in pairs, but will an odd pair ever make the perfect fit?We chose this tagline because it gives information about the narrative of the short film; informing to the audience that it is a love story but not a simple, straightforward relationship but there is obstacles stopping the two people involved being together openly and happily. We used a play on words to suggest gloves in order to make the tagline memorable, catchy and effective. It also helps the audience understand more about the narrative of the short film and suggests that gloves play a key part in it. Furthermore, we chose the play on words to avoid making the tagline seem misleading implying that the short film is of romantic-comedy genre and targetting just female audiences. The tagline is still very female orientated but gives information that it's not a simple love story. 

By Rosie Sinfield and Nathaniel Yohannes

Tuesday, 1 February 2011

Our Locations

Classroom in Gunnersbury Catholic School – We choose to film in a classroom for practical reason, as everyone in our group will be in school at the same time along with the majority of our cast. This scene in the classroom would be used to introduce the fact that Fiona and Rupert’s school is segregated through the colour of gloves system. Here we see Fiona and her group of friends in the classroom whilst Rupert walks in with his different group of friends who are wearing different colour gloves

Alleyway – We found that an alleyway would be an ideal location for Rupert and Fiona meeting in secret so people do not see a blue and red glove going home together alone.

Bus stop – an iconic London location used everyday by London teenagers therefore we thought it would be ideal to include in our film. Also, London transport is the main way teenagers get from A to B. The bus stop is also round the corner from our school therefore it would be practical for us.

Bus – On the Bus we see Rupert’s resentment and embarrassment in being part of the blues, we choose filming on a bus because they’re would be everyday Londoners on the bus therefore the audience would be able to relate to them being on the bus instead of walking down an ordinary street.

On the street – We choose this location for the scene because we see Fiona panicking because of the fact that her friends are approaching and she’s with Rupert and they would have strong views on her being with him especially as he’s from a different coloured glove.

His room – The room would be a typical 17/18-year-old boys room, were using one of our rooms due to practical reasons and the fact we have no budget to our short film.  

Park – This is our final location, which would be a public London park that the audience would be able to relate to. This location is very accessible to everyone in our group as there are parks everywhere. We found that parks are used a lot by teenagers on the weekend therefore it would be ideal to show Rupert and Fiona’s first sign of public solidarity.

By Danny and Nathaniel

Second draft of Script...

Scene 1- INT. SCHOOL. DAYTIME
Various groups of people wearing a set colour of gloves- socialising, eating food (sandwiches, burger etc..), couple holding hands, pupils on phones/texting, typing on a laptop, spudding to greet, makeup being applied etc...
RUPERT (Blue Gloves) and his friends enter a classroom
FIONA (Red Gloves) with her friends are socialising in this classroom doing some work, having a laugh.
Rupert is the voice over introducing the way of life for the glove system in society.

RUPERT
This is my school and these are my fellow students. Note how all the groups of friends are wearing the same colour gloves. Your gloves determine who you socialise with, walk with, eat with and even talk to. Society has been divided. You're either blue or red and that's how it is. No-one dares challenge the colour of their gloves or you'd be shamed. This is me, my name is Rupert; eighteen years old, only child, grade-A student and part of the Blues. This is Fiona, the love of my life- she is part of the Reds.

RUPERT and friends sit in the room where Fiona and her friends are.

They draw eye contact- so to display the fact that they are the main two protagonists held back from the likes of their fellow gloves.

Scene 2- EXT. DAYTIME. OUTSIDE SCHOOL
FIONA and RUPERT exit classroom in their coloured groups. RUPERT waits round the corner for FIONA and when he sees her he approaches her and is upset by the fact she ignores him.

RUPERT
Why do you always ignore me? I know I'm Blue but you are so cold to me.
FIONA
You know its not right for us to be together in public; Red and Blues aren't meant for eachother, but us were different.

Scene 3- EXT. DAYTIME. BUS STOP
RUPERT- Sighs takes Fionas hand and they walk to the bus stop together. They sit at the bus stop waiting for the bus to come. Fiona explains to Rupert how its just too soon to let her friends and family know that they are together.

Scene 4- EXT. DAYTIME. FIONA'S ROAD
They get off the bus near to Fiona's house. They walk and talk.

RUPERT
I'm not doing it any more Fiona, I love you and can't bare to be so apart from you, forget what everyone thinks/knows as right lets be together. You either show what we have... or lose me.

Just as Fiona goes to reply she see notices her fellow Reds accross the road entering a shop, she pushes Rupert round a corner- to his humiliation. Quickly says goodbye and runs over before they notice that shes with Rupert (a BLUE-Forbidden and wrong in the eyes of the Reds)
Fiona unaware of how she's left Rupert feeling heads out with her friend's
Rupert is left heading home sad and upset over Fiona's approach to their relationship.
A mellow and dull score is played over this slow stroll back to his house.

Scene 5- INT. EVENING. RUPERT'S BEDROOM
RUPERT sits at his desk attempting to do some homework, distracted by his thoughts of Fiona and saddened at how his love for her has been taken away by the colour of his gloves he spots a RED felt tip on his desk and attempts to colour in his gloves. This Fails
He tries to pull the treads of the glove to unravel the colour and rip them up. This fails.
He goes in the kitchen and finds his mums dye and pours it in a bowl, he dies them red and leaves them to dry, seeming slightly happier he turns around and sees them BLUE. This attempt also fails.
He takes his gloves off and puts them in his draw, fed up he lays his head in his hands when he takes his hands away again the gloves appear on his hands. He marches into the kitchen and dumps the gloves in the bin. He returns to his bedroom. Rupert lays on his bed picks up a book to read. His mum comes in with the gloves.

RUPERT'S MUM
Rupert I found your gloves in the bin? You must have misplaced them.

RUPERT snatches the gloves and puts them on ignoring his mum and in a strop sinks into his bed.
(This scene will be accompanied by a voice over of Rupert explaining how the gloves are something you have to live with and how many attempts to lose them they will always be a part of you... if people's attitudes changed then maybe gloves will not play such a role in society and people could have what they wanted. He wants Fiona.)
Rupert has given up on trying to hide the fact that he is from the BLUE gloves and lies on his bed and text's Fiona saying- This is it. Mine tomorrow 9am. Or forget us. love Rupert. x
RUPERT switches off the light and goes to sleep.

Scene 6- EXT. MORNING. 9AM RUPERT'S ROAD
We see the outside of Rupert's house.
Footsteps approach the gate. A RED GLOVE presses the door bell

Scene 7- EXT. DAYTIME. PARK
A zoom out slow motion view of Rupert and Fiona in public walking to school together. The gloves they wear a matching- YELLOW.

This short scene is accompanied by a voice over of Rupert summing up the short film. He explains how together they have overlooked the colour of their gloves and the views of society to be together and that society are beginning to come to terms with the integration between the two gloves.

Fades out to credits.


Commentary on first and second version of Script...

I have slightly changed my first version of the Script; in one scene Fiona and Rupert are located on a bus talking, this location seemed inconvenient to film in. As a bus is for all of the public to use, we cannot control who and who will not be caught in the shots we take. Through out the short film all characters should be wearing either blue or red gloves to signify the group they come from in society, if we were to use the bus it would be hard not to catch people from the public's hands who wouldn't be wearing gloves. Other problems with shooting on a bus would be if the bus driver was not happy with the use of a video camera, we cannot determine how busy a bus will be at any time of the day that we choose to shot that particular scene. Also if the bus was busy it may be hard to get the good quality shot we are looking for as there could be background sounds such as crying babies and people talking. Furthermore people of the public could find filming around them uncomfortable. Instead of having to deal with these possible problems we have decided to show Rupert and Fiona at the bus stop conversing, we will then show them getting on the bus. Then them getting off the bus at Fiona's road where Rupert continues what he has to say before interrupted by Fiona noticing her friends across the road. To make it look as though we have not missed a scene and deliberately cut out footage of the bus journey, we will show the passage of time to the new destination through a transition; in the editing stage. This script outlines the basis of our film, through the locations, times of day, characters in the scene and the main things that are happening. We will use this script to help us when designing a detailed storyboard which will then go on and help save time when filming as we will know exactly what is going on in each scene and with the storyboard what the specific shots should look like. 

Characters

James Shaw = Rupert

James Shaw is a well-spoken British born individual. His outlook towards life is very unique and this is why he fits Rupert’s role within our film. Rupert within our film wears blue gloves and he is considered to be the ideal student who does his work and values his education over his social life hence the reason why he cant wear the same colour gloves as Fiona. His nerdy look is well represented through the actor of James Shaw due to his physical presentation and body language. Rupert’s unconventional attractiveness would also be well represented by James Shaw due to his innocent schoolboy look and weird haircut. The fact that James Shaw is also from a white background plays an in-significant role in our play, as gloves are a symbol of race instead of physically casting people from two different cultures/races.

 Abbey Salmon = Fiona

We were initially going to have Fiona being played by a black female as we wanted to portray the difficulties couples may experience when two different races come together despite London being heavily multicultural and improvements in racial integration there is still tension between different races in today’s society.  However we didn’t want our story to be solely focused on race. Through the glove system we wanted to show all the factors that could contribute to keeping couples apart such as, class, religion, age, area etc. Fiona is part of the red gloves and is considered ‘as the girl next door’ as she is a typical attractive 18-year-old girl and this is well represented through our actress Abbey Salmon.

 Fiona’s group of friends = Rosie Sinfield, Alice Harmes, Leigh-Anne Davis

Fiona’s friends do not really contribute to the narrative as much as Rupert and Fiona however they are key, as they are the only things holding Fiona back from being with Rupert. Society and more importantly her friends will make her question whether it is all worth it and as a result of this, this also brings in the theme of peer pressure. The reason why we chose these characters was because our initial idea was to cast Fiona’s family as the people who rejected the idea of being with Rupert, however we found difficulties with shooting schedules and finding appropriate family members to use as characters. As a result of this we chose people the same age as us to fill this void due to their availability and better suitability to our film.  

By Nathaniel & Danny

Synopsis Commentary

Our film was initially about skin colour and the divisions between difference races in society.  We changed the plot from being about the colour of people’s skin to the colour of gloves. The gloves will represent skin colour and we have chosen to represent it through different colours of gloves as it would emphasise and expose the ridiculousness of people not being able to be together due to the colour of their skin. We chose to have gloves symbolising race in order to make the film more experimental and take advantage of the fact that we are making a short film so we have the opportunity to explore quirkier cinematic themes. Additionally, after researching many short films we realised that our original idea for the short film was more appropriate for a mainstream feature film that could explore the serious themes in greater depth with a bigger budget. Using gloves as a symbol of race it can be representative of other things such as religion it was also to be able to show our themes subtly and not just show it through the colour of their skin. We decided to include our initial synopsis in order to show our development in planning and how our ideas have changed through the research process. 

Friday, 28 January 2011

First Draft of Script...

Scene 1- INT. SCHOOL. DAYTIME
Various groups of people wearing a set colour of gloves- socialising, eating food (sandwiches, burger etc..), couple holding hands, pupils on phones/texting, typing on a laptop, spudding to greet, makeup being applied etc...
RUPERT (Blue Gloves) and his friends enter a classroom
FIONA (Red Gloves) with her friends are socialising in this classroom doing some work, having a laugh
Rupert is the voice over introducing the way of life for the glove system in society.

RUPERT
This is my school and these are my fellow students. Note how all the groups of friends are wearing the same colour gloves. Your gloves determine who you socialise with, walk with, eat with and even talk to. Society has been divided. You're either blue or red and that's how it is. No-one dares challenge the colour of their gloves or you'd be shamed. This is me, my name is Rupert; eighteen years old, only child, grade-A student and part of the Blues. This is Fiona, the love of my life- she is part of the Reds.

RUPERT and friends sit in the room where Fiona and her friends are.

They draw eye contact- so to display the fact that they are the main two protagonists held back from the likes of their fellow gloves.

Scene 2- EXT. DAYTIME. OUTSIDE SCHOOL
FIONA and RUPERT exit classroom in their coloured groups. RUPERT waits round the corner for FIONA and when he sees her he approaches her and is upset by the fact she ignores him.

RUPERT
Why do you always ignore me? I know I'm Blue but you are so cold to me.
FIONA
You know its not right for us to be together in public; Red and Blues aren't meant for eachother,  but us were different.

Scene 3- EXT. DAYTIME. BUS JOURNEY
RUPERT- Sighs takes Fionas hand and they walk to the bus stop together.

On the bus Rupert Stands and Fiona sits (Only the reds are allowed to sit down). Fiona explains to Rupert how its just too soon to let her friends and family know that they are together.

Scene 4- EXT. DAYTIME. FIONA'S ROAD
They get off the bus near to Fiona's house. They walk and talk.

RUPERT
I'm not doing it any more Fiona, I love you and can't bare to be so apart from you, forget what everyone thinks/knows as right lets be together. You either show what we have... or lose me.

Just as Fiona goes to reply she see notices her fellow Reds accross the road entering a shop, she pushes Rupert round a corner- to his humiliation. Quickly says goodbye and runs over before they notice that shes with Rupert (a BLUE-Forbidden and wrong in the eyes of the Reds)
Fiona unaware of how she's left Rupert feeling heads out with her friend's
Rupert is left heading home sad and upset over Fiona's approach to their relationship. 
A mellow and dull score is played over this slow stroll back to his house. 

Scene 5- INT. EVENING. RUPERT'S BEDROOM
RUPERT sits at his desk attempting to do some homework, distracted by his thoughts of Fiona and saddened at how his love for her has been taken away by the colour of his gloves he spots a RED felt tip on his desk and attempts to colour in his gloves. This Fails
He tries to pull the treads of the glove to unravel the colour and rip them up. This fails.
He goes in the kitchen and finds his mums dye and pours it in a bowl, he dies them red and leaves them to dry, seeming slightly happier he turns around and sees them BLUE. This attempt also fails. 
He takes his gloves off and puts them in his draw, fed up he lays his head in his hands when he takes his hands away again the gloves appear on his hands. He marches into the kitchen  and dumps the gloves in the bin. He returns to his bedroom. Rupert lays on his bed picks up a book to read. His mum comes in with the gloves. 

RUPERT'S MUM
Rupert I found your gloves in the bin? You must have misplaced them.

RUPERT snatches the gloves and puts them on.
(This scene will be accompanied by a voice over of Rupert explaining how the gloves are something you have to live with and how many attempts to lose them they will always be a part of you... if people's attitudes changed then maybe gloves will not play such a role in society and people could have what they wanted. He wants Fiona.) 
RUPERT text's Fiona- This is it. Mine tomorrow 9am. Or forget us. love Rupert. x
Switches off the light and goes to sleep.

Scene 6- EXT. MORNING. 9AM RUPERT'S ROAD
We see the outside of Rupert's house. 
Footsteps approach the gate. A RED GLOVE presses the door bell

Scene 7- EXT. DAYTIME. PARK
A zoom out slow motion view of Rupert and Fiona in public walking to school together. The gloves  they wear a matching- YELLOW.

Fades out to credits. 

Final draft of Synopsis

In a world determined by the colour of your gloves, colour is everything. It also means heartbreak for eighteen year old Rupert who's in love with a girl of a different colour. Fiona, beautiful, popular and way out of Rupert's reach, wears red gloves. Rupert, on the other hand, a kind-hearted, smart and genuine person is tragically a world apart from Fiona due to the colour of his blue gloves. It is forbidden and unheard of that people of different gloves have relationship and as their love blossoms and becomes increasingly serious they have to ask themselves whether they are prepared to risk their reputations, glove colour and, essentially, their lives for the sake of their relationship. A distraught Rupert tries many failed, desperate attempts at changing the colour of his gloves in order to gain acceptance by the Reds. Fed up and upset, Rupert is tired of hiding and offers her the ultimatum of revealing their relationship to their judgmental critics; their families and fellow glove members or forgetting about their passionate love affair. Will Fiona break the social conventions and throw away her loyalty to her gloves for Rupert?

First Draft of Synopsis

Toby and Amy are both seventeen years old born, raised and living in west London but, despite the similarities they share, they are worlds apart. Amy is from a wealthy upper middle class family living in an affluent area of west London with parent's enforcing a strict and rigid approach to her upbringing. Their high expectations for Amy would be shattered if they knew about her passionate and inseparable relationship with lost soul, African-born Toby. In recent years Toby's life has been a series of incidents with the police, violating his area of White City with his friends executing fear and abandoning his education..all until he met Amy. All of a sudden what seemed of importance to him dramatically changed as he has to start reassessing his values and morals if he wants to keep Amy. That's not the only obstacle he must overcome; Toby's friends have a painful amount of resentment and bitterness towards white, wealthy people like Amy and have great influence over Toby. Will their differences in race, class and company be enough to keep them apart? And will their families and friends be able to accept their desire to be together?

Tuesday, 25 January 2011

Analysis of a Short Film

'Bro' directed by Chris Dundon was an award winning short film that won in the special jury mention, in the international short film festival in Oberhausen in 2010 tells the story of two brothers Simon and Mark during a particular summer holiday. They live alone with their mum who comes across as the typical single working class mother working extra shifts. Mark suffers from fragile x syndrome and Chris Dundon is tackling the real issue many families are faced with especially in the UK of having someone in your family with a disability. This is shown in a realistic way through the hand-held kinetic camera work and documentary style of filming which adds to the realism and reflects the hardships the family are facing everyday looking after Mark. Chris Dundon includes many close up shots of Mark which helps drive the narrative forward as the audience feel the emotions felt by the characters such as when Simon is on the bus with Mark and he wants to move to the back of the bus as he feels he will be judged by the girl he is after the close up used showing the temptation and uncertainty of Simon's position as he knows it is morally wrong to leave his disabled brother sitting along on the bus. 
Social realism is an evident theme in  the film as the real issue of disability is tackled in this 18 minute drama, i think that also the fact their mother is alone and working extra shifts forcing Simon to spend more time looking after Mark is another real issue tackled by Chris because single mothers have an extra pressure on theme to provide for their children and dedicate extra time when one has a disability. The low key lighting of 'bro' with the use of a quite grey, gritty looking scenery adds to the audiences knowledge of the hardships faced by the family. However, as the film progresses the colours start to lighten up when Simon starts coming to terms with his brothers disability and starts to except it after the girl told him that it was alright and the film ends on a high with the two brothers getting ready to go out and play basketball together. The budget of 'bro' would have been minimal as the use of unknown actors shows that the use of this short film would have probably been for personal use for Chris Dundon to self-promote himself in the film industry.

Monday, 24 January 2011

What are the conventions of magazine page layout?

This article is from the magazine "total film" and this magazine is quite a commercial magazine and it promotes the big Hollywood films. As a result of this you would expect a much more working class audience who want to see films as a source of enjoyment and it is because of this reason why the page layout of the article is printed out in a different way to another film magazine such as "sight and sound". At the top of this article we have the section title, which is “Screen”, and underneath it we have quite a big screenshot of a specific scene within the film. The picture gives us a little insight into what the film may look like and what may occur in the film. Underneath the picture you have the headline, which is the title of the film “The Road” and beneath that you have the strap line which is an informal but friendly slogan to introduce the film. Within the text there are 2 columns and there is also a breakout paragraph which highlights an important phrase given within the article. The byline is written after the article and the fact that it is bold shows the reader that either the writer is trying to promote himself or is all ready an established writer. There are also other break out boxes within the article and one of these break out boxes encourages you to see the film if you had liked films such as "The last man on earth 1964".

This article is from the magazine “sight and sound”. “Sight and sound” is a magazine generally seen for people who see film as a piece of art work and these people are usually educated people who are middle aged and from a middle class background. The magazines target audience would there for be for educated people and this is shown through the use of 4 columns within a page. Whereby in the article for “total film” it had 2 columns, here you have 4 columns which shows the reader that this article has a lot of contextual knowledge about the film. At the top of the article you have the section title and underneath it you have the headline. Beneath the headline you have the introduction which gives you an insight towards what the film is about. You also have the byline underneath the introduction which also shows that the writer of the article is recognized. The main picture in the middle is also a clip from the film and there is another picture on the top right hand corner of Andre Techine and underneath this you have his opinion towards the film and this encapsulates another view point of the film.

Friday, 21 January 2011

Designing our Film Poster- Rule of Thirds

When creating the poster for our film it is important to understand compositional techniques that would be effective in making the poster memorable and, essentially, sell the film. The rule of thirds is used in visual arts such as photography, art and design that divides an image into nine equal sections- two equally spaced horizontal lines and two equally spaced vertical lines. The subject of the image or compositional elements should be placed within these intersections or along the line. It is believed that following the rule of thirds is more effective in creating energy and interest to an image and placing the subject/s of the image within the nine sections than just typically centering the subject. The image on the right uses the rule of thirds in photography. I put the grid of two horizontal and vertical lines, creating nine equal sections, on top of the image to show how the rule can be applied to this image. The puppy's body is in alignment with the second horizontal line and the head and lower body are both aligned with the two vertical lines. This makes the photograph more appealing and energetic; if the dog had been simply placed in the centre it would look typical and boring. The image on the right is of the film poster for 'The Holiday' 2006 a romantic comedy directed by Nancy Meyers. The poster abides by the rule of thirds which is evident through the grid applied on top of the poster. Both of Diaz and Law's chins are aligned with the vertical line and Winslet and Black's eyebrows are both aligned with the bottom vertical line. Additionally, the title fits within the middle third very accurately. Furthermore, all the actors are placed along the lines; Winslet and Law are significantly put in the same compositional place on the poster. It is important to understand this concept when designing our film poster in order for it to be a success and look professional.

Monday, 17 January 2011

Analysis of Short film - Flung

This short film directed by Fiona Walton, has an objective narrative structure, we see the lives of two very different characters; a tormented young boy and an alientated old man from the perspective of each character. The film has an open ending; like many short films as there is just not enough time to sum the whole story up to an end, an open ending can also work effectivly by leaving the viewer open to interpretation. The short film is set in a gritty urban part of Wales (presumably where the director is from), this setting along with the editing of the film- the greyish dull hue that has been layered over the filming work to create the style of a social realist film. The camera work is kinetic and it is filmed on an open set, this is because the director would not have a big budget to work with, yet these factors works in favour of the theme as it makes the film look realistic. The old mans appearance is bedraggled and unclean leading us to believe he is part of the underclass in society who is homeless with little left to survive on. The young boy appears to be from a working class background, on his journey back from school he seems angry, yet he calms down in his attempt to gain a reaction from the old man. When all fails and the old man- neglected from society carrys on moving, the young boy tries his best to take his anger out on the man asking him what he's doing and playing with his belongings. Social realism is a British genre, it looks at challenging issues in current society and projects them into a film. This film looks at neglection, the homeless, youth problems and vandelism, which are all problems of British society. Their is no score or sound effects used in the film, to make it as realistic as possible the only sound is diegetic. The titles utilised in the film are at both the beginning and the end on black backgrounds in white writing, however the title of the film is not seperate from the film. It is painted onto a wall in the setting to create the theme of the film. `Flung` is graffitied on a wall this fits in with the issue of vandelism in British society and makes the film seem realistic. The young boy asks the man if he was `Flung` out, this film has an emotional side to it as sympathy passes from one character to another, with the young boy becoming increasingly cruel towards the old man; however it is understandable as the neglected boy is craving attention. I liked this film as it was very basic in its storyline yet it has many hidden messages on the downfall of British society- fitting in with the themes of social realism. The visual effects Fiona Walton created set the scene well along with the titles and narrative structure.











The purpose of the film was to gain attention from bigger film directors, Fiona Walton's film was funded by DigiCult short film scheme with financial backing from Scottish Screen and the UK Film Council. This funding aimed to encourage experimentation and innovation within the digital medium. `Flung` went on to be shown at various festivals and screenings such as; Gulf Fim Festival 2009 and Toronto Film Festival 2008. Fiona Walton won Best Director at the 2008 BAFTA New Talent Scotland.





http://www.bbc.co.uk/filmnetwork/films/p00c9pmx

Friday, 14 January 2011

Potential Themes for our Short Film

Social realism is a genre that is has been established as a British cinematic style. Social realism as a cinematic genre tackles challenging and difficult themes that are depicted in a harsh and often depressing style. Social realistic films contrast greatly with Richard Curtis romantic-comedies, such as 'Notting Hill' 1999 and 'Love Actually' 2003, that gloss over life's struggles through escapism; portraying a blissful and idyllic image of an affluent Britain through the light-hearted dilemmas that the typically British and comical characters face. Social realism contrasts greatly by such a drug abuse, prostitution ('London to Brighton'), illegal immigration and social injustice ('Dirty Pretty Things'), unemployment and economic hardships ('This is England), the difficulties when coming-of-age ('Fishtank') and others. Social realist films gain less distribution from mainstream cinemas and earn less recognition than big budget feature films such as Curtis' 'urban fairy tales' as they often appeal to niche audiences and mass audiences do not favour such sadistic and sinister themes evident in this genre of film. Social realist films often appeal to minority audiences as the working class are often the foundation of the plot and genres such as romantic comedies make larger box office profits, securing widespread distribution in cinemas, as they appeal to mass audiences and use stereotypical characters that international audiences recognise and feel comfortable with. Additionally, social realistic films often use unknown actors due to the small budget, whereas romantic comedies use A-list, worldwide established actors, such as Hugh Grant, in order to gain success at the box office earning a bigger profit.
Our group would like to explore social realism in our short film with possible themes of racism, multiculturalism and divisions in class. I feel that our initial ideas for our film are reminiscent of Shakespeare's 'Romeo and Juliet'. The quote "Love goes towards love, as schoolboys from their books, But love from love, toward school with heavy looks."summarises the ideas and themes we have planned for our film. The quote means that lovers come together eagerly and as quickly as schoolboys run from their books and dread leaving their lovers as much as the reluctance a boy has going to school. Also, the 'with heavy looks' is representative of the dislike and disapprovement people have of the lovers being together which is, essentially, what our short film would be about; how society often disapproves of different races and classes being in relationships together. We would like to explore social realism as an overall genre as it is a genre associated with British cinema and would therefore be recognisably British. We'd also like to explore racism, multiculturalism and class as themes as we would be able to incorporate British iconography, such as red buses, through the representation of young people and explore all different areas of London, affluent and places suffering from economic hardships, that audiences would be able to immediately understand as British. Additionally, we feel that looking at multiculturalism as a theme is relevant and important to Britain today as it is continuously becoming an increasingly more multicultural country, particularly in London where our film will be set, and hopefully our short film will show different British peoples attitude towards it. Multiculturalism is explored in romantic comedy 'Bend it Like Beckham' 2002 but shown in a very positive way where an Indian family living in Hounslow have retained their Indian values and traditional whilst adapting to a western way of life with their daughter's having dual nationalities. We would like to show some of the negative realities of Britain being a very multicultural country in our film by showing the gritty and sinister racist side that is only very lightly acknowledged in Chadha's romantic comedy 'Bend it Like Beckham'. Our film will adopt a gritty and realistic approach to filming our short film by using kinectic camera work at various times and making the hue slightly greyish in order to create a negative atmosphere and dark tone. We would like it to be produced in a similar style of 'Dirty Pretty Things' that addresses the issue of illegal immigrants living in Britain and shows their situations in a gritty and dark way.

Analysis of 'Detour' directed by Kodjo Akeseh Tsakpo, 2008

The short film funded by Digital Shorts Plus received critical acclaiment after being distributed at many film festivals over the world; from Berlin to Mexico to London. It was so highly received that it won the best short film at 'Screamfest' in Los Angeles in 2008. It is a twelve minute drama that has an unsettling blueish/grayish hue throughout establishing a dark mood that forebodes the events that take place. The story depicts a middle-aged man unable to find contentment and forget his past after his daughter's suicide. The audience understands that he want to avenge his daughter's death by getting revenge of the main that claims to be able to predict a person's death. 
This short film caught my eye as the use of flash-backs in time to explain the narrative taking place in the present created a tense and anxious atmosphere. The consistent cutting from past to present increases the audience's anticipation and keeps them engaged as they try to un-puzzle the events that are not in chronological order. Many close-up camera shots are used which brings emphasis to the depth of their emotions and also creates a more realistic feel through some of the use of hand-held camera work. For example, when the man's daughter is shown crying before overdosing on drugs there is a lot of kinetic camera work showing her close up crying. It makes the scene very expressive and gritty looking as you can see the makeup running down her face and the texture of her skin. Much of the short film is filmed in low key lighting helping the audience establish who the sinister characters are and increase tension. The low budget is evident throughout but is important in creating a sense of realism. 
The characters seem very isolated and alone throughout the film adding to the anxiety of the audience and makes them question what the isolation could be foreboding. There are no other cars on the road and the cafe they sit in is very empty and deserted. It could be symbolic of how both the character's have no family and are very alone in life; the 'hitchhiker' even states that he has no loved ones. There are connotations of a thriller film such as the quick cross-cutting editing of some of the actions, for example when the motorist is putting the photo back in his wallet. Furthermore, the use of unknown actors makes the entire emphasis on their cinematic characters without any interferences of reputations or previous known works. 

Thursday, 13 January 2011

The different audiences available for different film magazines


An in-house film magazine such as ‘Cineworld’ or ‘Odeon’ would be aimed at mass audiences. To reach a wider audience, informal language is used in order for young people to make sense of the writing and relate to all readers. Also, the magazine would be distributed in cinemas and therefore all different kinds of people would have access to them making it essential for them to appeal to all age groups in terms of how it is presented, the layout and the reading level. Furthermore, in order to make the magazine appeal to a wider range of people and make it easier to get hold of, in-house cinema magazines are almost always free to enthuse and encourage people to pick up a copy and read positive reviews on new films to be released. The reviews are always praising the films and the foundation of them is to summarise the plot in order to sell the film and make more people come to the cinema and watch it. Essentially, these type of film magazines are to sell the films that the cinema will be showing so criticisms are not evident within them. Similarly, film magazine ‘Empire’ is aimed at mainstream and wide audiences as the majority of the films that they review are feature, mainstream films. Even the front page of the magazine makes it clear that the audience is young adults; this is evident through the use of colour, the bold titles and the famous faces shown on the front page.

The film magazine ‘Sight and Sound’ is a more ‘high-brow’ magazine that is primarily aimed at a more upmarket audience. This is clear in the traditional format and style.Additionally, it is clear through the way that the articles are written; they are formal and often have an underlying dry sense of humour throughout. In many of the film reviews it is clear that it is assumed that the reader has a wide knowledge of film, directors, actors, film makers and more as many casually make reference to other films, themes etc. It is clear that ‘Sight and Sound’ is a high-brow magazine aimed at an upper/middle class audience with a higher age group as, unlike other film magazines, a star rating system is not used to comment on the films being reviewed. This film magazine has been understood as the most in-depth British film magazine as a result of the high standard of writing and target audience of upper/middle class. The reviews are highly analytical and do not focus on labelling films as good or bad. ‘Sight and Sound’ also differs from other film magazines as it separates the synopsis form the writer’s opinion of the film allowing the reader to understand the film fully before reading the review.

‘Screen’ differs from the other film magazines written about as its audience is very different. It reviews many art house, independent films and therefore targeting a niche audience. Also, the layout of the reviews are set out very differently; they have titles and headings throughout the review.

The Purpose of a Film Magazine Review

The main purpose of a magazine film review is to provide information and opinions about films about to be released. Without question, film reviews in magazines provide a synopsis of the film. The depth of detail the synopsis may have varies with different magazines; for example, 'Sight and Sound' is renown for giving a detailed synopsis on up-and-coming films and are notorious for giving away many spoilers within them. Opinions on the actors in the film are given, there is commentary on the director's style and narrative structure and there is often an overall opinion given on the making of the film; an example of a negative respsonse that 'Sex and the City 2' was given, being slated by a 'Telegraph' critic that wrote in May 2010 "I lost count of the number of times the filmmakers dropped the word “sparkle” into the script; no doubt they thought they were going for gold, but they’ve created a load of Ratners." (reference- http://www.guardian.co.uk/film/2010/may/26/sex-and-the-city-2-review). Film magazine reviews often have the purpose to give brutal and ruthless opinions on films that criticse in order for an objective balance is to be achieved and for people to read honest, unbiased reviews of a film.
Additionally, the purpose of a film magazine review is to introduce themes and subject matter helping people establish whether the film would be suited to them and whether it's of their taste. For example, if a reader of a film magazine reads that a film they were initially interested in was misleading and didn't have the themes in it, for example, that they'd thought then a film review could explain this in detail and show the person that the film is not for them. Film reviews in magazines allow audiences to understand more about the new role of the actor starring in it and the director's approach to the film and its style. Many well established actors that are well-known will have highly anticipated films that will be reviewed critically and allow many audiences in their fan base or who knows of them to read about their new work. Angelina Jolie and Director Clint Eastwood are commented on in a 'Guardian' film review of Changeling in 2008- "He handles a big, long picture with directorial calm and strength, and Jolie's performance has the same qualities, along with intelligence and dignity." This review's purpose was to comment on the worldwide known star of the film and its director (Changeling trailer- http://www.youtube.com/watch?v=57_t2BFZaK8).
Magazine film reviews cater to audiences who are looking for an expert 'third' opinion on the suitability of a film. Many people will look to their favourite film critic in a certain magazine to give an opinion on a film that they are interested in as they trust that critic's opinion and regard it highly. For example, a 'Total Film' reader may favour Jamie Graham's straight-forward writing style that makes reference to other actors, films and directors throughout in a colloquial style over 'Sight and Sound' critic Philip Kemp that uses embedded quotes from the film throughout and descriptive writing and often trust their favourite critic's opinion over others as they feel they agree and can relate to their views. Also, the purpose of a film magazine review is so people that cannot make their mind up about a film and whether it is worth their money can seek a third party's opinion. Furthermore, film reviews in magazines use star ratings which have the purpose of summarising how successful the film is overall.
Film reviews in magazines are often used to market a film due for release and often provide an unbiased opinion on the film. Film magazine reviews are hugely important for film marketting as they have a wide influence on many people and reach out to all audiences. For example, niche and alternative audience's are targetted by film magazine 'Little White Lies' whereas, on the opposite end of the scale, wide and majority audiences are targetted by in-house magazines such as 'Pre-vue'. A magazine such as 'Pre-vue' differs greatly from other film magazines as it is made purely to market up-and-coming mainstream, feature films. No criticisms are offered as the reviews are intended to promote and sell the film in order for the cinema Vue to make money.

Wednesday, 12 January 2011

The main film magazines in the UK...

The main UK films magazines are; Empire, Total Film and Sight and Sound, they have the greatest distribution and are accessable to nearly everyone. Independant cinemas aim to meet the likes of Niche audiences in the UK, such magazines as Little White Lies and Electric sheep are examples of these. Another type of film magazine well known in the UK is the in house cinema magazine, found in various cinemas such as the Odeon, Vue cinema and cineworld. All of these film magazines may share something in common; that they are full of information on films, however their style, layout, content and mode of address can all be largely diffrentiated.


Empire and Total film are quite similar magazines, their glossy style with colourful pictures and bold titles make them look very much alike. Both magazines look mainly at big budget holywood films that are due for release in mainstream cinemas, with some independent film reviews. The general layout of their articles is a block heading in San Serif to catch the eyes of viewers, with a large picture taking up many of the columns. This large photo will tend to be a clip from the film showing the main stars in action, the purpose of the picture is to draw the attention of the viewers and sway them into reading the article. The content of Empire and Total Film articles generally aim to promote the film, speaking in a formal yet chatty tone to the reader, it relates the film to other well known films and although it has an objective balance usually it sums the article up in a positive way. In house magazines such as Cineworld have a similar layout with a large picture, bold title and columns; however the mode of address is very informal and chatty. The reviews on films are biased as they are promoting the film so that people are attracted to the film. The audience for this magazine is cinema goers looking for a direction on what film to see whereas Total Film and Empire are aimed at people who are generally interested in film, they like to know all about the latest and upcoming films so seek expert opinions on them, their reviews are not so biased, they may include a breakout box with a verdict of the film and a star rating but generally these articles aim to promote the film so do not reflect greatly on the downside of the film.


Sight and Sound magazine looks at cinema and film as an art, meeting the likes of educated middle class, open-minded audiences; their articles are in-depth and detailed with a very well structured style. Unlike cineworld magazine, Sight and Sound does not just review mainstream big budget upcoming films, they like to review independent films, or global films. Total Film and Empire do look at independant film however not as in-depth as Sight and Sound. Sight and Sound articles have a very busy layout with many columns and at times a picture. Their mode of address is formal, with a dry attempt to bring humour to the article. Their articles are well structured with an introduction on themes, synopsis, commentry on the director, an objective balance, wider academic context and then bringing the article to a closure. This detailed structure is not like that of Total Film or Empire which may only look at the themes, synopsis, the narrative structure and objective balance. Sight and Sound is produced by the British Film Institute (BFI), they aim to not only inform their audiences of upcoming films yet to educate them on the art of film and how such narrative and themes are unique, through their expert film reviewers opinions on films which they have widely researched into, to meet the likes of the target audience.

Little White Lies and Electric Sheep are two examples of UK independent cinema magazines, they are very different magazines to the others I have looked at. They aim to meet the likes of niche audiences- independant cinema goers who want to find out about independant film directors and a range of cultural films coming to Independant cinemas. The Electric Sheep magazine says that "The magazine is for lovers of offbeat, left-field and cult cinema. Celebrating the the celluloid dreams of the most outlandish, provocative and visionary directors, the marginal and the transgressive, the poetic and the punk". Even when just looking at the covers of Electric sheep and Little White lies the unique style and strange magazine names suggest their magazines are aimed at a very specific audience; the comic look of Little White Lies shows that it is not an oridnary glossy magazine you would find in a shop, it is diverse and the type you would find in a cultural independant cinema. Unlike Empire which focuses on the mainstrean celebrity films and the dour academic tones of Sight and Sound, these independant cinema based magazines articles are eccentric, intelligent and informative with a real love for cinema and the world of film.


Analysis of `The Hangover` Film Poster...

This is the Film poster for The Hangover (2009). Straight away when looking at the poster we can see that the genre of the film is most likely to be a Comedy. You can tell that it will be a comedy as one man has a baby brace on the front of him; the baby is wearing big sunglasses resembling him, the man behind has a cut lip and the man on the left has a missing tooth and looks puzzled, all three characters look scruffy. At first sight we do not know why the characters are in this unlikey situation, however the title of the film sums this up for us. `The Hangover` suggests to the viewer that the three men have woken up after a drunken night and are stuck in a sticky situation- hence the baby, the scruffy look and the two mens injuries. To many having a hangover is not a nice feeling and we can see for sure in the situation of the characters it is by far a good situation. This brings the humour element to the film as we presume they have woken up clueless to what happened the night before. A tagline has been used to give extra information to the viewer, it says `Some guys just can't handle Vegas` This extra information gives the viewer a further insight into the film, we assume the film is based in Vegas through the tagline; where the three men come accross trouble. The theme of Vegas is kept in the poster through the glamourous, dazzling gold lights in the background and the shining graphics of the lettering for the film name. The title emphasises the `Hangover` part mainly, in a San Serif font to make it bold andeasy to read for viewers, we straight away know the film will be something to do with having a hangover. The `the` part is not so important so to make it more visually appealing and so that the `Hangover` part could be as big and noticable as possible to save room the `the` is put inside the `O` of `HANGOVER`, this is visually mor attractive. When looking at the poster we assume there are three main characters in the film as not one of them stands out more than another. Unlike other film posters the names of the main stars/actors have not been displayed, we presume this is because the three main characters may not be well known so to display their names would not be neccessary. People may not be familiar with the name so get put off seeing the film; by not writing their names on the poster it focuses more on the storyline of the film and attracts viewers through the image and the bold title instead. Above the tagline there is information on the director of the film, this is bolder than other posters, as usually information on the director is found in the `billing block`. `From the director of `Old School`` written on the top of the poster aims to pull in viewers. I presume `Old School` is a well known film, therefore if people know that this film is directed by the same director and they found `Old School` a successful film they will be more than swayed to want to see this film. Mentioning `Old School` will draw the attentions of viewers and make them want to see another film by that director. The colours used are bright and glamorous to fit in with the Vegas theme. The presentation of the characters are not how you would find a person to be presented in Vegas, this contrast makes the characters seem out of place in their surroundings. This is humorous for the viewer as they are supposed to be in classy Vegas, yet they are grubby injured and in charge of a baby. I believe the film would aim to target young adults, through the humour aspect and how it relates to a hangover which young adults would be able to relate to from watching the film!

Monday, 10 January 2011

Analysis of Film Posters

'Salt' produced in 2010 and directed by Philip Noyce
The first thing that audiences see when they look at this poster is the word 'SALT'; it is emphasised through the wide text and it's contrast with the colours behind. the fact 'salt' is a one syllable word makes the title memorable and stand out and makes the audience question what 'salt' means in terms of the film- is it a person's surname? is it literally referring to salt? is it in reference to the content of the film and something that happens within it?
Angelina Jolie's name is also very evident and highlighted on the film poster. Unquestionabley, her name is shown centrally on the film poster and quite largely because Jolie is a world reknown actress that many people would recognise and identify as an established and successful actress. This would draw audiences in and make the film more credible as many people would be intrigued to see what Jolie's new film is like after having been familiar with many of her previous films. Additionally, it can be argued that Jolie is a controversial figure in Hollywood due to her often exposed private life therefore many people, whether they respect her as an actress or not, may just want to see her film in order to form an opinion on her whether it is to criticise or praise.
Furthermore, the photo of Jolie used on the poster is of significance; it shows her pouting with accentuated cheek bones and a sexy stare. This image is taking advantage of Jolie's attractiveness in order to sell the film and to appeal to the male audiences that may have initally been put off the film as the protagonist is a woman. The all black outfit suggests that Jolie is wanting to go unnoticed and may be undercover which is informing people of the narrative of the film. Also, the stare to the left implies she is preparing to fire her gun and is aiming at a target. This suggests to the audience what genre the film would be, action and crime, and whether it would be something they'd enjoy. Also, the rule of thirds compositional technique is used in order to make the poster more memorable and of higher interest. Jolie is placed in one of the imaginary thirds of the image in order to create more energy; it would have been a lot less effective if Jolie was just placed in the centre of the image.
The blurred background image gives information away on what the film is about suggesting that events in the film are taking place rapidly and simultaneously. Whereas, Jolie's image is completely in focus implying that she is composed, in control of power and knows what she is doing. This may entice female audiences into the film as it shows a woman taking on the stereotypical role of a man being strong and brave protecting people in a misogynistic society. The use of an orange/brown/white colour pallet makes the film neutral to both genders so it appeals to wider audiences.
The tag line 'Who is Salt?' is effective as it makes audiences question who she is and realise they want to know. It provokes audiences to think that the film may be of a hybrid genre and have elements of mystery in it that they themselves will have to solve throughout the film. The use of the question also reaches out to audiences and makes it as though they are being personally questioned. The billing block beneath the title of the film 'Salt' formalises the film and gives audiences a 'call to action' informing them of the website of the film so that they can immediately research the film for themselves.
'The Blind Side' produced in 2009 and directed by John Lee Hancock
The emphasis of the poster for this film is the image of Sandra Bullocks and Quinton Aaron. The tender hand Bullock's character has on his back immediately tells audiences that the story is going to be of a Drama genre and the foundation of the plot will be the relationship between the two characters. The clear height difference is contradicted by the hand of Bullock on Aaron's back making audiences recognise that the film could challenge preconceptions and stereotypes of young black males. Although you cannot see the characters faces, it is obvious that they are looking at eachother as though they have a connection or a mutual respect for one another giving information to audience about the narrative of the story.
It is of significance that we only see the backs of the characters as it could symbolise how Aaron's character is establishing his identity throughout the film and in order to understand his personality and watch him establish an identity he is comfortable with you need to watch the film. It could also be depicting or symbolise shame or embarrassment that his character has also informing the audience about content of the film. The fact the two characters pictured are wearing similar coloured clothes suggests that, despite their physically differences such as their height, they have a connection and that their characters are intertwined. The way that the characters are slightly in shadows draws attention to them and keeps the emphasis on them and not the background. The way in which the two characters are walking off into the distance suggests to the audience that their is hope and a bright future for the characters shown.
The wide lense used for the background image shows an American football pitch and implies that the story will involve sport. This may appeal to audiences who like or have a passion for sport and be aiming to reach out to male audiences who might have seen the film as quite feminine. Additionally, the title of the film 'The Blind Side' is a sporting term used in football that would interest and catch the eye of many sporting fans and widen the audience. It is also a play on words of how Aaron's character is someone that people have 'turned a blind eye' to and rejected throughout his life. Additionally, the use of a wide lense showing the background image ahead of the characters is at a slight curved angle suggesting that the characters are slightly anxious and confused about the future.
The 'based on the extraudinary true story' may appeal to many audiences as 'extraudinary' implies that the story is about over coming troubles and being courageous and the best you can be; playing on people's emotions and making them feel the film will be moving and of importance. Also, it is highly emphasised on the poster as it contrasts with the light blue of the sky. The fact that only Bullock's name is shown on the poster is to take advantage of her earned fame as a credible actress and make sure audiences know that an A-list film star is featured as the protagonist in the film. Many people in her wide fan base would want to see the film and her role in the film may make audiences feel the film is more respectable.
The 'call to action' is evident at the bottom of the poster giving audiences information on the film date in order for them to see it when it's released.