Friday 18 February 2011

Film Magazine advertising profile and Target Reader Profile...

This magazine is aimed at the likes of those who love film; in particular independent film. The magazine explores the work of upcoming film directors who have created a range of arty, creative and quirky films to display their love for the art. Many of the films displayed in our magazine are featured at independent film festivals; whom are attended by a niche audience of film fanatics who seek to explore the world of film-from an alternative perspective with wit and imagination. 
Our magazine is aimed at a trendy and youthful audience who enjoy reading the magazine to find out about new independent films and upcoming directors. The magazine provides links to independent cinema's and festivals, film screenings and even those who love the art of film so much they can find links to film workshops and masterclasses where they can try and create their very own film. These links can be provided through such advertisements as 'What is on? and where?' Our magazine contains competitions that the readers can enter such as; 'make your own film and have the chance to be entered into a film festival' or 'Write your own review on one of our featured independent films and the best review will be featured in our magazine!' 
The articles in our magazine reflect a passion for film, they discuss the arty and imaginative concepts of new film, also talk about the directors work in creating a certain perception; for example how the director has brought contemporary issues into the film yet in an alternative fashion. The articles are very audience orientated, as there are many ways the audience can comment on reviews such as 'Call to actions' e.g. 'Join us on Twitter and let us know what you think!' and ' If you like the sound of this film you can find it on: passionforfilm.co.uk'.
Those who write the reviews for the films have the same love for film as the target audience, they display their views for the film to which the readers can either agree with or challenge. 
 Our articles are not as stuffy and academic as Sight and Sound, it is informative yet chatty; generally consisting of an introduction of the themes, a synopsis, commentary on the directors style and narrative structure, an objective balance and finishing on a closure summary of the reviewers perception of the film as a whole. 

Target Audience Profile...
> Where do they live- Studio apartments 
> What are their hobbies- Attending film and music festivals, going to gigs, going to the cinema 
> What type of job do they have- Majority students or in the creative arts industry
>Where they like to eat- New cultural back street restaurants
>What type of music do they listen to- Alternative, Indi
>Where do they go on holiday to- They enjoy back-packing around the Asia and Oceana continents 
>What type of bar/club/pub do they go to- Fashionable new bar with a indi singer performing, not yet mainstream. In a location such as Camden, Portabello or Soho
> What are their favourite meal- Some tend to be Vegans such food as Sushi
>What do they drink- Vintage wine and classic beer

Our target audience are very open-minded, cultured and out- going. They are laid back and open to imagination and appreciate the arts in all its forms. 


1 comment:

  1. Magazines and newspaper are the most effective media in driving word of mouth .Magazine Advertising
    is an amazing opportunity to build awareness of your business, drive customers to your business, website or Blog through interacting with your target audience.

    ReplyDelete