The film magazine ‘Sight and Sound’ is a more ‘high-brow’ magazine that is primarily aimed at a more upmarket audience. This is clear in the traditional format and style.Additionally, it is clear through the way that the articles are written; they are formal and often have an underlying dry sense of humour throughout. In many of the film reviews it is clear that it is assumed that the reader has a wide knowledge of film, directors, actors, film makers and more as many casually make reference to other films, themes etc. It is clear that ‘Sight and Sound’ is a high-brow magazine aimed at an upper/middle class audience with a higher age group as, unlike other film magazines, a star rating system is not used to comment on the films being reviewed. This film magazine has been understood as the most in-depth British film magazine as a result of the high standard of writing and target audience of upper/middle class. The reviews are highly analytical and do not focus on labelling films as good or bad. ‘Sight and Sound’ also differs from other film magazines as it separates the synopsis form the writer’s opinion of the film allowing the reader to understand the film fully before reading the review.
‘Screen’ differs from the other film magazines written about as its audience is very different. It reviews many art house, independent films and therefore targeting a niche audience. Also, the layout of the reviews are set out very differently; they have titles and headings throughout the review.