Film posters can target specific audiences; whether through one poster for a film aiming at a specifc audience, or a range of posters which all vary in terms of images or clips from the film which work together to target different target audiences to bring them together to see the one film. Also when films are released in different countries posters can vary, as different countries have different preferences in genre therefore a poster that displays the most desired genre of that country would differ from that of another country.
This is the film poster for Bride Wars (2009); starring Anne Hathaway and Kate Hudson. The pupose of this poster is to promote the film. Its title and image suggest that the film is a Romantic comedy, as it shows two women baring wedding dresses and cake knifes on the romance side as we presume they are to wed as the title tells us they are brides, yet they are both at war with one another as we can tell in the title of the film as well as posture and expressions of the charecters which would suggest the comedy side of the film. The poster targets a specific audience which I believe is young to middle aged females. It has the feminine appeal and as there is only one poster for the film, its pupose is to bring in the mass audience of this specific target audience.
The 1998 film Elizabeth is an example of different posters for different countries. The USA poster shows the main actor who plays Queen Elizabeth on a throne, the style and theme of the poster suggest to the viewer that the film is a romantic thriller. As the bold reds and grand dress suggest the film will entell a love story with destruction. British Heretic films are popular in the USA however to meet the audiences expectations to secure target audience they brought the genre more closey to the romantic side instead of the thriller side which is more desirable in the UK and can be seen in the choice of poster that are used in the UK to meet a different target audience.
To the left is the USA poster as we can see it is more focused on the romantic side of the film. On the right is one of the many different posters released in the UK. There were four different posters in the UK when the film was due to be released. Each had a photo of the one of the main charecters with one word written above their head. In this case we have a man with the word Lover written above his head, as people in the UK are most likely to know the film is about Queen Elizabeth it is not as nessecary to show her charecter on the front yet display another charecter and how they may relate to her. This UK poster is targeted at women as it displays romance from the word 'Lover' and the photo of the male. However the other posters have different charecters and words, such as `Traitor` and `Assasin` meeting different target audiences as they bring out the more thriller side to the film. The title of the film on both US and UK posters are displayed in the same style to suggest to all that the film is a Heretic film.
Where do posters appear...
Film posters can appear in a range of places. Such as on billboards in streets and along motorways, train stations and bus stops, on the sides of buses, inside and outside cinemas, in magazines and on websites and many more places. These places are all eye catching for example when driving down a motorway and stuck in traffic you may draw eyes with a huge billboard with the poster of a new film advertised on the front. Or when waiting for a train inside the tunnel posters can be pasted onto the tunnel walls these two are eye catching and alert the viewer. The places that posters appear are where viewers can come in contact with them without realising. This optimizies the audience liable to see the film as they have pre seen a poster which has alerted them of the film and in turn they could mention it to friends who would then look out for the poster and continue the build up of hype for the new film.
Here are some examples:
This Expendables (2010)Film poster is on a billboard high off the top of a building in an obvious eye catching place for all to see, most probably over a motorway or busy street.
This is also another billboard bearing the film poster for Watchmen (2009).
This is a film poster for the 2008 Slumdog Millionaire Film, it is pasted onto the side of a London bus as it is eye-catching for pedestrians and other road users.
This is the view of a film poster in a train station from the inside of a train, it is in an ideal place as when the train is stationery- waiting for passengers to load on and off of the train. Passengers can see the film poster and become aware of the film. In this case Derailed (2005).